the six normative media theories pdf

• Is reliable with U.S media traditions, as the principle is duly enshrined in the first amendment to the constitution. New models have been introduced to 'counter' the proponents of normative theories of the press but when considered critically, they are only empirically extension of the normative theories. endstream endobj 68 0 obj <>stream ��&K� Q1D��1"��"(*��($a*Kx��9��J1S53L�T��tW��۷O��s��#��S.1��h��*�핞_��0�Sx@Y�X"�"��}&&-R|9�"-a�x�(��"�0"�99;%c��K�B抟��>9��M"�XE�-oLR|⾗\�R��@��o7&c��]�� Q��x-q�cD3��? In most countries, the control rested in the hands of a king, who in turn granted royal charters or license to media practitioners. H�\��n�0E�y It encouraged them to see themselves as front-line participants in the battle to preserve democracy in a world drifting inexorably towards totalitarianism. This theory encourages small scale multiple, local, non-institutional media because they link senders with receivers and also give favour to interaction’s horizontal designs. These articles provided brief knowledge about the government and its activities which helps people to identify what is happening in the society and its gives great choices to elect a better president in future. • Ignores dilemmas posed by conflicting freedoms. This propounded by Dennis McQuail (1987) canvasses media support for an existing government and its efforts to bring about socio-economic development. But certainly, the expression of these principles can do with some fine-tuning, so as to make them more useful and at that same time in terms acceptable to all conscientious journalist, as working guidelines. Normative Leadership Theories. Within this is a type of theory called `normative theory', which is concerned with what the media ought to be doing in society rather than what they actually do. • The media as a whole should be pluralist and reflect the diversity of their society, giving access to various points of view and to rights of reply. H��ypU�O��B�lB��3�� 1��(ʰ�� !! This is amazing I find it interested, it help me during my NYSC when I was asked to lecture normative theory, keep up educating us. After the 1917th revolution, the Soviet Union was restructured with new political system based on the Marxist-Leninist principles. ��1�s� �/��'L�pȰ�H��>!��)^Z�y\DY�)*��@��>3N�Q}�a�O��'��GH��l�#�� [�� ]ɪ��]��V��=*Bݫ�S���F�x�$� • The media should avoid whatever might lead to crime, violence, or civil disorder or give offence to minority groups. • It gives more values for individuals to express their thoughts in media. �"�0Oafb6�`�Ƴx�a1^��x��*V�5��F�۱_b/� ��aU�p The theory originally came from libertarian thoughts from 16th century in Europe. There are certain journalist values and conventions which are cherished by media professionals in most parts of the worlds, and which therefore impinge on their manner of operation and on their self-perception. Here, the public was encouraged to give feedback which would able to create interests towards the media. This thesis, titled âNormative Media Theory and the Rethinking of the Role of the Kenyan Media in a Changing Social Economic Context,â is a theoretical study that discusses the role of normative media theory in shaping and guiding debate on the role of the media and attendant policy making processes in a changing Kenyan social economic context. Theories Overcoming barriers to effective communication: Design and deliver message so that it gets the attention of intended audience. Authoritarian theory doesn’t prioritize cultivation of a homogenous national culture, it only requires acquiescence to a governing elite. The government media provide positive thoughts to create a strong socialized society as well as providing information, education, entertainment, motivation and mobilization. This represents the sort of media purpose the idealist dreams up. DOI : 10.14746/pp.2016.21.2.4 Dorota PIONTEK PoznaÅ Normative media theories: the media in the new democracies Abstract: The political changes which occurred in Central and Eastern Europe in the last decade of the 20th century resulted in introducing democratic systems to replace authoritarian regimes. Normative Theories of the Media Journalism in Democratic Societies Awards and Recognition: Awarded the Frank Luther Mott-Kappa Tau Alpha Research Award for best research-based book on journalism/mass communication, 2010. Normative theorists like to divide normative theories into classes. The commission of press council also included some tasks based on social responsibility of media, which are as follows: • Formulate the code of conduct for the press. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. H��َ��]@��T0C�y�X��ǁ��n+ � h�-��Ijo0��{��y��B�h7ov;�)�"ܸP��$��$�v��O�[��,�T�v��q��u~��)]��7?Q��e��"��2q�� -4"�W ��Rx# K/��0ɼ�LO�7qVi��_7_�w5�v�5��[Y��"��O��{��y��)�+ ��1Ӣ`.�0��0L#�>��(��C3y�y��5G��zl��w6u��d��1�-��t��ի͹�]��-? Theory also has its weaknesses, these include; • Theory is excessively positive about media’s willing to meet responsibilities which may lead people into negative aspects. In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. These theories were made to clean media practices and guide the press. However, several scholars, best known among them Dennis McQuail, have sought to create a more complex study of the press theories, especially in terms of their explanation on ideas to operate with a specific system of social values. Libertarian theory advocates, people are more enough to find and judge good ideas from bad. A normative theory describes the ideal way for a media system to be controlled and operated (their functions) defined by the government, authority, leader and public. Post Comments The model emphasizes the role of the receiver in the communication process and integrates receiver’s rights to relevant information, to be heard as well as to hear and be shown. I have also been to understand that according to authoritarian theory, the media is controlled and censored by the elites and ruling class in the country but libertarian is fully free without any intervention of any authority or government, Social responsibility theory advocates press freedom in one hand but on other hand there is self-regulation and the public controls the press by raising questions and in Soviet media theory, the whole control of the media is under the leader of the nation.I am very grateful for your expository take on the topic.Benson MabelMass Communication, Caleb University, Lagos. As the press performs its responsibilities, according to McQuail, it bears the following tenets in mind: • Media must accept and carry out positive development tasks that are in line with the policies formulated by the political leadership and freedom of the press should not be at variance with economic priorities of the government and the development needs of the citizenry. 6 normative theories (performance) models Authoritarian: govt lays down laws regarding media content (tyrant/ruling elite). This idea came to be known as Milton’s self-righting principle, and it continues to be widely cited by contemporary media professionals as a rationale for preserving media freedom. • These obligations are mainly to be met by setting high or professional standards of informativeness, truth, accuracy, objectivity and balance. • Media may work autonomously but certain thing is controlled by the government and other public organization. �>Z �c��k5��T��C�M��*M�ɋ|�Ue*�Mg��Pvp{��|��E~�_�U�:��#��?�]��!��2>�g��/�=B�b(��C"� ��I��X��X� x�d�6|�/��C�~�#8��g�.�2�qCi • Mass communication theories are dynamic. They are referred to as normative theories. • Media will not play monopoly because the audience and media scholars will raise questions if media published or broadcast anything wrongly or manipulate any story. ��:5��3�#�ם�� B�� ߿��}��P�\*! Normative Theories Of The Media. McQuail and other scholars like him certainly deserve credit for their penetrating insight, especially into what appears to be common line thinking among leaders of developing countries. Atom Theory says the state have absolute power to control any media for the benefits of people. First, this entry touches on the history of media effects. B. �0�xŹ[(��/�"�7+��w�6�D�R��.�� ܛ)�H��O��!ћw�>Lm��Kq��]��X�^��T�Zo(4R��8��=��ΨU�Y��k��>�a��w�J��@M{g]�� t��U�,Ti��K�)��|�Oٛ�?�h��v��wF�/�h%h4Sq��_hj#WP�0�8��^��jN$)Y��Bj:Җ��i��=��m ABSTRACT A theory, in the general sense of the word, is an analytic structure designed to explain a set of observations. 2. The same theory was developed and followed by Adolf Hitler’s Nazi in Germany and Benito Mussolini in Italy. Accuracy and objectiâ¦ Urbana: Normative Theories of the Media: Journalism in Democratic Societies. • Criticize and make some penalty for violating the code of conduct. 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