Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. Compared to all other quality dailies (excl. Download pdf Want to chat? "Monthly Reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by Demographic Group (in 1,000s). This year’s study finds 41.5% of respondents… The Pamco figures suggest that The Guardian/Observer and Guardian.com are winning the readership race at the “quality” end of the newspaper market with 25.2m readers a month. Chart. The ideal entry-level account for individual users. This feature is limited to our corporate solutions. facts. Please activate cookies in order to turn autoplay off. Highly affluent and well educated. Advertise Online, in Newspapers, Magazines, TV or Radio with Arena Holdings. "Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s)." Thanks for getting in touch - one of the team will come back to you about your enquiry soon! Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. In fact, it is daily Financial Times readers who are the most likely to … As digital marketing technology changes—evolving from pop-up advertisements, to display advertising, and now to content discovery—so does the way consumers This website uses cookies to improve your experience while you navigate through the website. Let's talk about what we can do for your brand. Online national news brands gain extra 3 million daily readers Press release: National news brands’ daily online readership grew by an extra ... three million people compared to the same period last year, according to the latest PAMCo data. All figures are based on Monday-Saturday average issue readership.C.I.E. It is interesting to note that reach was at a … Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). It is the most-widely circulated newspaper within the Washington metropolitan area, and has a large national audience. First published in 1821, the Guardian is a national newspaper with a rich and colourful history. The Sydney Morning Herald remains the country's No. View Business Day Readership Figures. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Home Research & Statistics Readership and Audience Measurement. Please do not hesitate to contact me. You can only download this statistic as a Premium user. The Guardian: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 500,000 1,000,000 1,500,000 Total readership Readership of The Guardian newspaper in the United Kingdom (UK) 2003-2016 Daily newspaper circulation growth in the United Kingdom (UK) 2018 The Guardian: readers per copy in … The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Favorite foods reported by Guardian readers include antipasti, eggplant Parmesan and braised endive. ", Publishers Audience Measurement Company, Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/ (last visited December 12, 2020), Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group, Newspaper revenue in the Netherlands 2012-2023, Newspaper ads and circulation size in the Netherlands 2012-2023, Print and digital newspaper ad revenue in the Netherlands 2012-2023, Average reach of national newspapers in the Netherlands 2018, Newspaper reach in the Netherlands during Q4 2019, by age, Newspaper reach in the Netherlands in Q4 2019, by gender, Distribution of printed newspaper readers in the Netherlands 2020, by age group, Distribution of regional newspaper readers in the Netherlands 2019, by age group, Share of people reading door-to-door newspapers Netherlands 2018, Audience reach of door-to-door newspapers in the Netherlands 2018, Free newspaper reach in the Netherlands 2019, by age, National newspaper circulation per edition in the Netherlands 2017, by title, Regional newspaper circulation per edition in the Netherlands 2017, by title, Average reach of national free newspapers in the Netherlands 2010-2018, by title, Average reach of regional newspapers in the Netherlands 2018, by title, Leading newspaper advertisers in the Netherlands 2018, based on expenditure, Distribution gross advertisement expenditure in the Netherlands 2018, by type, Revenue, costs and EBITDA of newspapers in the Netherlands 2014-2018, Distribution of newspaper revenue in the Netherlands 2018, by revenue post, Online information and entertainment activities in the Netherlands 2019, by gender, Online information and entertainment activities in the Netherlands 2019, by education, Online news brands with highest weekly reach in the Netherlands 2020, Social media used for news in the Netherlands 2017-2020, Online news video penetration in Belgium and the Netherlands 2018, Online news purchases in Belgium and the Netherlands 2018, Distribution of online and print news consumption in the Netherlands 2019, by age, Distribution of online and print news consumption in the Netherlands 2018, by gender, Frequency of reading newspapers among youth in the Netherlands 2018, Newspaper purchase channels in the Netherlands in 2018, Share of people with a newspaper subscription in the Netherlands 2018, by age, Interest in international news in the Netherlands 2017, Interest in national news in the Netherlands 2017, Interest in regional and local news in the Netherlands 2017, News channels used in the Netherlands in 2017, Reach of The Guardian and The Observer in the United Kingdom (UK) 2012-2020, The Observer: readers per copy in the United Kingdom 2006-2016, The Guardian advertising revenue per monthly reader in the United Kingdom (UK) 2014, The Observer: Circulation in the United Kingdom (UK) 2003-2016, The Guardian: readers per copy in the United Kingdom (UK) 2006-2016, Readership of The Guardian newspaper in the United Kingdom (UK) 2003-2016, Readership of The Observer newspaper in the United Kingdom (UK) 2003-2016, The Guardian newspaper's reach in the UK 2013, by reader's age, Reach of The Telegraph newspaper in Great Britain 2019-2020, by demographic, Reach of The Sun newspaper in Great Britain 2019-2020, by demographic, Reach of The Independent, The Independent on Sunday and i in the UK 2012-2016, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of Metro newspaper in the United Kingdom (UK) 2012-2020, Reach of the Daily Record and Sunday Mail in Great Britain 2019-2020, by demographic, Reach of Yorkshire Post newspaper in Great Britain 2017, by demographic, Reach of London Evening Standard newspaper in the United Kingdom (UK) 2012-2020, Reach of the Daily Star and Daily Star Sunday in Great Britain 2019-2020, Reach of The Courier Dundee newspaper in Great Britain 2017, by demographic, National newspaper advertising revenue in the UK 2014-2019, by platform, Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. The Guardian is a space for modern advertisers. Compared to all other quality dailies (excl. Our readers trust our coverage of the issues that matter most to them. Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. The Guardian's brand stands fundamentally for taking a fresh approach: we are modern, individual and sometimes unconventional. Are you interested in testing our corporate solutions? Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and daily newspapers. (June 30, 2020). Average issue readership: 1,027,000. This figure remains essentially unchanged from last year’s edition of the survey, even as digital magazine readership has increased. Please authenticate by going to "My account" → "Administration". The Guardian is described by fans as: Intelligent, Interesting, Informative, Well written and Great for politics. The reach of The Guardian and The Observer in Great Britain are displayed based on different demographic groups. Leading news and magazine apps in Google Play in the Netherlands 2020, by downloads, Digital and print newspaper circulation revenue in the Netherlands 2012-2023, Share of people reading newspapers daily in the Netherlands 2013-2019, Time spent on media activities in the Netherlands 2018, by age group. In, Publishers Audience Measurement Company. The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. A paid subscription is required for full access. (2020). The hard paywall at the Times looks like it may well be impacting crossover readership, attracting significantly fewer crossover visitors from broadsheet rivals the Guardian, Independent and Telegraph than vice versa. Readership. 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